t. 416 929 2678
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Toronto, Canada
M5H 3M7


Experience - Trader Corporation

Trader Corporation

Trader Corporation is the leader in vertical media advertising in Canada. Alexander Capital was retained to review acquisition and partner candidates capable of materially accelerating Trader’s on-line business. Privately-held, Vermont-based was identified as one such company.

A leader in its field providing on-line marketing solutions to automobile dealerships, was enjoying rapid adoption of its product in the US  but had only limited presence in Canada. Trader's position as the marketing partner of choice to auto dealerships in Canada made it the perfect Canadian partner to distribute's products. Alexander Capital assisted Trader in negotiating a 30% investment in as well as an exclusive licence of’s products for Canada. This strategic relationship reinforced Trader’s #1 position in the market, bringing its auto dealer customers a unique advantage in the marketplace.

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